# GEO Lens Methodology

GEO Lens measures whether AI answers mention, recommend, rank, and cite a brand across user-intent question buckets.

The four TEEA stages are trigger, exploration, evaluation, and action. Reports should be interpreted as sampled diagnosis evidence, not ranking guarantees.

## Standard flow

```text
Create brand profile -> Confirm TEEA questions -> Select platforms and rounds -> Estimate and reserve credits -> Collect AI answers -> Calculate metrics and competitor gaps -> Generate report -> Share, export, or retest
```

## Required inputs

- Brand name and aliases.
- Official domains and important public pages.
- Product or service category.
- Target market and customer segment.
- Real competitors or alternatives.

## Outputs

- Raw AI answers for review.
- Visibility, source, competitor, and stage metrics.
- Evidence-backed report recommendations.
- Baseline scope for later retests.

Methodology docs: https://geo.9fox.ai/en/docs/geo-methodology